Blogging is exciting. But, coming up with new blog post ideas every day, or even every week, can be quite stressful. How well your blog does completely depend on how good your blog post ideas are. So, the pressure is tenfold.
If you write about a topic no one cares about, you’ll find it hard to build yourself a following. But, where would you find 10s and 100s of ideas that people care about? Is that even feasible?
Of course, it is. Ask any veteran blogger out there. They seem to have a never-ending repository of good-great blog post ideas.
I’ve never had problems coming up with ideas myself. Take this blog for example. I have around 52 blog post ideas in my blog calendar already.
But I understand that the task can be quite daunting for someone just starting out in the blogging world. That’s why I created this tutorial series. I’ll be covering, and explaining, the multiple sources and methods you can use in sourcing blog post ideas.
These are sources I’ve personally used, and are vouched for by other veteran bloggers as well.
You don’t need to use all of them. Pick a couple of sources you feel most comfortable with, and get started.
1. Browse forums
Forums are a great source of targeted and high quality traffic. They are an even better source of good blog topic ideas.
I’m not talking about general forums or communities where people gossip about anything and everything. I’m talking about small, niched forums, where people with a specific problem gather to talk about it and discuss solutions.
The Warrior forum is one such example. It’s one of the best internet marketing forums out there, and everyone on there have 2 goals: learn marketing and make money.
If you have a blog that teaches either of those, you can use the warrior forum to find relevant and latest topics to blog about. Browse the forum, and you’ll notice that a lot of the thread topics on there are questions that can be translated into blog posts.
I just took a quick screenshot of the threads at the main sub forum of the Warrior forum. I can already see some topics that’ll be perfect to write about on my next blog posts. This is just a part of the first page. The Warrior forum gets threads and posts every minute.
With forums, you get feedback before you even write the post. You’re writing about stuff that you know your target market wants to read about. So, you won’t have to worry about publishing a flop post that no one wants to read.
Just do a quick Google search with the syntax “your niche + forum” (without quotes) to find relevant blogs on your niche. In my experience, pretty much every niche with a decent following has more than one popular forum.
But, if you can’t find any worthwhile ones in your niche, don’t fret. I’m sure at least some of my remaining ideas will help you out in your blogging venture.
Twitter is where the experts post. No matter what the industry is, or what their business is, almost everyone of relevance has a regularly updated twitter account.
Do a quick search for “Weight loss” on twitter, and you’ll see thousands of tweets that were posted in the past few hours. Among them, you can find tweets from obvious industry leaders.
These are the people you want to follow, because their tweets will give you a ton of ideas for new blog posts.
I found a couple of twitter pages that post a ton of tips every day. This will keep the idea wells filled for a long time for any weight loss blog. Here is one of the pages I found.
Every tweet they make is a new blog post idea for me. They also link to relevant pages and blog posts in their tweet. These pages will make the ideal research material for my blog posts.
All I need to do now is follow 10-20 more twitter pages like these in my niche, and I’ll never run out of blog post ideas.
3. Facebook group and pages
Since I covered Twitter just now, Facebook is the next logical option. Facebook is a goldmine of quality content (if you know where to look, that is).
If you look beyond all the noise and pointless political debates, you’ll find enough ideas to write a year’s worth of blog posts. Not to mention Facebook is one of the fastest updated sites, so you’ll probably never run out of new ideas.
On Facebook, pages and groups are the only options I consider worth my time. Facebook has a great search feature that lets you search for anything you want, and you’ll get 1000s of relevant results within seconds.
Most of them are wall posts made by individual accounts though, which can be useful as well. But I prefer narrowing down my searches to either pages or groups. This keeps my research organized.
Facebook pages are much like Twitter profiles. They were created by the either bloggers or the product creators in your industry. You can get an idea of what the professionals post by reading the content in popular pages, especially the ones with millions of likes.
They’ll also frequently link to their blog posts. Use those for inspiration and research as well.
Groups, on the other hand, allow for more interaction. A group of people with the same passion or interest in a topic get together and discuss the issues within the topic. You’ll get your reader’s perspective in groups.
For example, if you have a weight loss blog, weight loss groups will give you an insight into the trials and tribulations your target market faces in their weight loss journey. Or, they probably talk about the products they’ve used and if they were any help. You’ll get a ton of insider info that can be made into blog posts that’ll resonate with your readers.
4. Latest trends – launch, new product, social phenomena
Markets constantly change. Because of the increased usage of the internet and mobile phones, these changes have become rapid over the past few decades.
There are new products being frequently released in every industry. High profile launches take place all the time. And, new research information are released by industry experts every few months.
Write about them. Write about the latest trends, about what your target market is talking about right now.
One of the best ways to find these trends is by using social media sites like twitter. Search for your industry/niche related terms and you’ll certainly come across the latest industry happenings or gossips.
Or, you can always resort to the ever-reliable Google. Google trends is the best way to find what’s trending right now in your niche.
Has a new miracle weight loss product been released into the market? Find out about it, and be one of the first bloggers to blog about it.
I did a quick search in Google trends for the term “make money”, and this is what I found under related terms:
Looks like people are very interested in learning how to make money with GTA 5, since almost every one of the related trending terms have GTA 5 in it.
If I blog about this topic, do you think I would garner the attention of this market? Of course, I would.
You probably won’t find trendy topics to blog about every day, but you’ll find enough to keep you busy. Moreover, blogging about these topics will bring you a lot of traffic, as long as the topic is relevant to your blog.
You shouldn’t just stick to trends though. Your primary focus should always be evergreen content, but the rest of my tips will keep you covered on that front.
5. Tackle controversies
No matter which market you’re in, you’ll be faced with issues where the market is divided. It’s inevitable. Why do you think people never seem to agree on political topics?
So, by tackling the controversial topics in your industry, don’t you think you’ll be granted support from at least the half that agree with you? Granted, the remaining half would not be too happy with you, but that’s life, and that’s business. You can’t please everyone, and you shouldn’t try to.
Controversial blog posts are more prone to go viral. A piece of content that attracts a slew of supportive and disapproving sentiments has a higher viral coefficient than any informative piece you can write.
Let me give you an example.
There is a consensus within the internet marketing crowd that Niche sites are no longer the sexiest money making option. The same crowd believes that E-commerce is THE best business option (for now).
What if I write a blog post that contradicts this belief? I’d include proofs to back my statements, of course.
Don’t you think I’d attract a ton of views, link backs and social shares, both from people who support my take on this subject and those who don’t? Covering controversial topics can give you a much-needed surge in traffic and social shares, especially if your blog isn’t established yet.
It is better to not take things too far though. Don’t be rude; that’s a complete “no no” in any field. Be professional, but still put your points across.
Don’t engage in pointless public debate with rude people either. The emphasis is on your blog posts’ and Facebook posts’ comment section. It’s a complete waste of time, and you’ll both just look silly in the eyes of those watching your debate (your viewers).
Back up your claims with enough proof. Otherwise, you’ll just lose credibility among your readers. Speaking your mind on topics no one dares to speak about will gain you a loyal following, one that’ll stand with you through thick and thin.
Isn’t that every blogger’s dream goal?
This is an obvious option, isn’t it? Want more blog post ideas? Look at blogs in your niche. If your market has no worthwhile blog, it’s probably not a market worth getting into.
Let’s be honest here. The internet has been around for 2 decades now, and blogs have been an integral part of the internet experience for just as long. If a blog hasn’t been written in your market already, unless it’s a completely new market, there probably isn’t a worthwhile audience for it.
Try finding around 5-10 good blogs in your industry. If you’re in a very competitive industry, you might not want to look at the top bloggers’ posts for a while. Chances are, they write content you can’t emulate yet (case studies, detailed tutorials created from years of experience).
If you’re new, look for a smaller fish. Their blogs will usually be targeted towards newcomers to your industry. If you’re a newcomer to a field, with limited experience, I strongly recommend that you target newbies in your industry.
This way, you’ll attract a fresh audience that can grow with you. This is the best way to build a loyal following that won’t jump to your competitor just because they give them a 5% off.
Google is your friend in this instance as well. A simple google search for “internet marketing blog” gave me the following result. Look at the compilation posts in the result.
Pages that cover “Top 100 internet marketing blogs” and “top 75 internet marketing blogs” are exactly what I need right now. Now, I can score these lists, and find the 10 blogs that’ll be my ideal source of blog topic ideas.
Never copy. You don’t want to start off your blogging career by pissing off your fellow bloggers. Use their blog post as an inspiration. Research on the topic, and try to offer a different or better solution to the problem they’ve covered.
Doing so will make you stand out among the crowd, while still covering topics people want to read about.
7. Blog comments
Contrary to popular belief, not all blog comments are posted by spammers who want to sell their questionable products. They can be quite useful in helping you find your next ideal blog topic. And, you have a reader’s validation before you even type your first word, just like you did when you sourced topics on forums.
You just need to know where to look. If your market has a decent sized audience, you’re certain to find popular blogs that attract quality comments for every post they make. I’ve found marketing blogs that consistently attract 100s of comments for every post. These are goldmines.
The topics they post about were probably covered in a dozen blogs already, especially ones with established readerships. If you’re new to your market, the easiest way to establish yourself is not by posting about the same topics top bloggers post about.
Post about what their readers want to know about. Oftentimes, within those comments, you’ll find genuine concerns and doubts readers want answers to. They usually aren’t provided the solution they’re looking for though. The top bloggers don’t have time to cater to every reader’s interests.
Make a blog post out of one of those questions, especially one you see repeating a lot in the comments section.
The big guys can’t answer every single question their readers have. They just don’t have the time. But you’re still the little guy. You can afford to help them out, and build a readership at the same time. Win-win, am I right?
In your blog post, link to the blog post that inspired you to write the follow-up post. You might even get a mention from the blogger by doing this. You could also reply to that person’s comment with a link back to your blog post (as long as your comment doesn’t come off spammy).
8. Q/A sites
Q/A (Questions and Answers) sites are one of the top sources of inspiration for my blog posts. I absolutely love how Quora attracts the best in every industry. That site is filled with great questions and detailed, well-written answers, answers which can be blog posts on their own right.
Quora is not the only Q/A site out there though. It’s just one I feel the most comfortable using. There is also Yahoo answers, an equally popular Q/A site, though I find the answers on Yahoo answers to be of a lesser quality compared to the ones on Quora. If you’re blogging on technical topics, you can also use StackOverflow. It’s the most popular technical Q/A site.
I’ll just be covering Quora in this guide though. Quora, just like any other popular community, has a fully equipped search feature. You can use it to search for questions in your niche. Each of these questions has the potential to be the title of a new post on your blog.
I did a quick search for “how to make money online” on Quora, and selected “questions”, at type. Look at questions in the search results. Granted, the questions are pretty much the same at the start, but as I go down, I get more variety.
By just scrolling a bit further, I got 3 new blog post ideas:
“How can I make money online in India?” – This question has 255 followers, so there is certainly a lot of interest in this topic.
“Why is everyone claiming to know about making money online so boring?” – Maybe you could write a funny post to counter this person’s belief?
“Is Udemy a good way to learn how to make money online?” – You can write a blog post that talks about how Udemy is indeed a great source of knowledge. By doing so, you can also make quite a bit in commissions from Udemy course sales by strategically linking to them from your blog post. You’ve got a blog post AND a monetization idea with just a minute’s worth of research. How exciting is that?
The answers to these questions will make for great research material as well. Certain answers have 100s of well-written answers, each of them more than 500 words. I’m sure you can pen down a full-fledged books with the wealth of information on Quora, let alone a 2000 word blog post.
9. Follow-ups, updates, series
Rather than always finding something new to blog about, why don’t you reuse your old content? I’m not asking you to repost it as it is. But, if you’ve been blogging for a few months or years, your old content is probably not as easy to find now.
If you have been blogging about evergreen topics, your blog content might still be relevant to your readers. Why don’t you create an post that updates one of your an older blog posts, one that is still relevant today?
For example, let’s take this blog post into account. As long as there are bloggers out there, this topic is always going to be in demand. But, some of the sources I’m mentioning here might not be valid or good enough in a few months or years.
If that was the case, I could do an update that says “[2018 update] How to never run out of new blog post ideas”, and update the sources, or discredit the ones that are no longer a quality source of information/ideas. I could even add new ones.
I won’t even have to create a brand-new post. I could just change the title of my old post and update my content. Then, I’ll change my post’s published date to the current date on my WordPress dashboard, which will automatically push my post to the top of my blog. There you go, a new blog post without having to write one from scratch.
You could also do follow up posts to your old posts. You could do follow-ups to anything really. A case study you’d made a few weeks/months/years back, part 2 of an old resources list or a follow up of a product review you made. This is quite similar to updates.
You could also make the best out of a single topic, by creating a series out of it. For example, let’s say you’ve started blogging about healthy weight loss recipes. You could create different series under the topic, like “healthy chicken recipes”, “healthy vegan recipes”, etc.
Each series will have multiple blog posts, and each post would teach your reader on how to make a single recipe under that category/sub-niche. Sounds like a plan, doesn’t it? It would probably take you weeks to complete a single series, or, if it’s a big one, months, so you’ll not have to look for new ideas for quite a while.
Apart from saving yourself a ton of research time, you’ll also build a steady following who’ll read every one of your post, just because they’ve read your previous post in the series. People just love series of any kind (TV series, book series, and now, blog post series). If you know enough about your topic to create a series on a single topic, they know you’re someone they need to follow, and they will.