[Case Study] Local language YouTube channel – creating a financially successful YouTube channel in a local language

create a local language youtube channel

As the title implies, I’ve decided to create a YouTube channel in my local language, targeting my locality, in a niche I’ve chosen. I’m trying to see if such an endeavor can be financially successful or not.

I’d like to call this more of an experiment than a case study really. I’m not sure if anyone has tried to do this in the niche I’ve selected, coupled with the language and demographics I’ve selected, so it’s not fair to call this a case study when there are no known successes with these parameters.

But, I was thinking about trying out something new, and I came up with this idea. I was brainstorming one day, and this thought popped into my head: “What if I ran a YouTube channel in my native language?”

There are only around 70 million people worldwide who speak my language, and of those, only around 24 million seem to be reachable through the internet (according to Google). On the other hand, there is barely any competition, like it is the case with pretty much every local language niche or local niche.

So, is it possible to make a YouTube channel with decent viewership when the odds are this bad? If so, can I make it a financially worthwhile endeavor? The last question is indeed what this entire experiment is going to be about.

I know getting traffic to such a channel is more than possible, but can I make money from it? If so, is the money I earn going to be anything more than chump change? That’s what I want to find out.

I’m calling this an experiment rather than a case study because of these reasons. I don’t know if I’m going to succeed, but I’m sure I’ll learn a lot in the process, so I’m not worried about success or failure. I’ll just do my part, and see how it goes.

So, here’s how I’m going to do it.


What is the channel going to be on?

I’ve selected a popular niche I’ve been involved in for the past few years. I have been creating content in English for this for quite a while, so I won’t be starting from scratch here.

Unfortunately, I can’t share the niche as I want to finish this experiment without inviting potential competition. I will share pretty much everything you need to know otherwise though, so you can replicate the experiment in your niche and local language.

This niche is profitable worldwide. There does seem to be some competition on YouTube for this niche, in my local language I mean, but it is nowhere near the kind of competition you see for the English-speaking audience.

I would have probably ended up with zero competition if I’d chosen a less popular niche, but I didn’t want to reduce my odds of succeeding in this experiment even further. This niche is a known money maker worldwide, so I’d rather choose it and face a little bit more competition than face the possibility of not being able to build an audience or making a penny out of this experiment.


Would I create a website for this project?

Right now, I don’t have a website set up for this project. I do plan on setting up a blog later though, maybe in a few months.

But right now, I just want to focus on the YouTube channel. I know its risky to do things like this. I shouldn’t be basing an entire business model on a third-party website’s whims, but this is still an experiment.

I’m not too keen on spending money on a project that I’m not sure of yet. Once I build a decent audience (at least 100 subscribers or so), I’ll be more confident in spending money and time in setting up a website.

When I do so, I’ll hire someone to convert my videos to blog posts in my local language, so they rank on Google.

But as I said, I’ll have to wait for a while before I get to do those things. I don’t want to get ahead of myself.


How would I monetize my channel?

Right now, my primary mode of monetization is going to be YouTube ads. I do realize that they’re not the best way of making money, and I could get better results from targeted media companies, affiliate marketing, digital products and so on.

None of those things are off my list though. I do plan on expanding my monetization options once I ensure that this is a worthwhile project idea, which it won’t be until I build a website for this project.

But I do have a plan in place to scale up my earnings once my traffic improves. Once I start expanding, I’ll create a funnel and redirect my YouTube audience to a Squeeze page that offers them a free course or E-book in exchange for their contact information.

Once in, I’ll start building a relationship with them by sending them useful information twice a week (not more than that so I don’t overwhelm them). I’ll also soft-sell either the affiliate products I’m endorsing, or the digital products I created through those E-mails.

This would be my primary monetization strategy once I get decent traction on my channel. Affiliate and product sales are known money makers, so if I have the traffic, I’ll definitely ramp things up so I can check if my audience are buyers.


What I have so far

I have something to confess to you. I didn’t decide to conduct this experiment and share the progress publicly without testing if there’s a possibility of success first.

I did post a video in my niche last year (exactly one year ago) and I was surprised to see views and subscribers without me having to anything to get them, all for 1 measly video.

Unfortunately, I got busy with my main project (and life, of course), so I didn’t do much about it. But I want to continue from where I left now.

The entire channel only has a single video of about 20 mins in length. But, it has 69 views.

That might not seem like a lot to you, but if you consider the fact that I did zero promotions to get those views, it is something to think about. Pretty much all of the traffic was from either YouTube search, or some form of YouTube service.

So, I got views without doing anything, and most of them are from YouTube search, while the remaining were from YouTube’s other services. This shows me that there is potential in this project.

Anyone with experience in building a YouTube channel knows that your results increase exponentially as you post more relevant videos. So, I just need to keep posting more videos in the same or related topics, and keyword target them to make sure that I increase the traffic to my channel.


So, what do I plan on doing now

I plan on posting 1 video per week day (5 videos a week) on this channel. This isn’t a lot of work because all of them are going to be 10-20 minute screencast videos. I’ll do some basic audio editing on them, and nothing much.

Moreover, I’ll only be translating the videos from English. I have an English-channel in the same niche, so I’ll not have to spend extra time in creating scripts for my local channel.

This means that I’ll be creating videos on the same keywords I sourced for my English-channel. This shouldn’t be a problem since if a keyword is a good choice for a Global channel, it certainly is for a local one with significantly less competition.

The search numbers are significantly less too, but I hope to capture a bigger piece of the pie by posting more videos in my niche, so that should even things out.

So, I’ll barely spend 30 minutes a day on this project.

I plan on giving you updates on this case study every week or so. If I don’t have much to update on though, I might skip a week or two, so I don’t bore you.

I’ll be giving you updates on the number of videos I managed to post the previous week, the number of views and subscribers my channel has so far, and the what it’s earned (if any).

I plan on running this experiment for at least 6 months, regardless of the results, so, I can get enough data to analyze. As I said, this is more of a learning opportunity than a money-making project for me.


So, that’s it. This is going to be a simple little experiment without too many confusing variables. Let’s see how it goes. Fingers crossed.

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